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Led multiple 0-1 critical tracks on Pincode and PhonePe Growth
Pincode (Seller)
Led the entire warehouse and distributer (merchant) initiatives for Pincode Seller ERP that was deeply integrated with business ops and strategy. Evangalised design research by conducting regular store visits for the team to oversee implementation of designed features.
PhonePe Consumer, Growth & Ads
Spearheaded multiple high-visibility tracks such as: Building a system for interactive merchandising on homepage mastheads, Immersive ads, rewards & milestones and Gen AI tracks.
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As a designer at the Digital Business and Transformation (DBAT tech) team, I’ve exclusively worked on consumer propositions of Axis Bank. I have built solutions that demystify banking and personal finance while steering projects through ambiguity, ensuring strategic alignment, and setting the product vision.
Credit Card Acquisition
Headed the pod for the digital credit card acquisition journey to reduce the time to apply by 50% in a record-breaking time of 6 weeks. Designed and led 25+ member design garages, and pitched actionable insights that was critical to all stakeholder alignment and product ideation.
ONDC E-commerce Buyer App
Spearheaded the entire 0 to 1 ONDC e-commerce experience for 1 Lakh customers of Grabdeals. Increasing visibility of Grabdeals for the 42% of untapped users of Axis Bank.
Scaling Credit Cards Servicing
Shipped multiple features such as Credit Cards Tour, Virtual Card, Dynamic Current Statement, Activation Nudges, Festive Offers, New Feature Nudges, Dropoff feedback, increasing portfolio offers visibility and more.
AxisDesignLab's team upliftment
Led the team's vision into a brand identity that led to a 25% increase in followers in just 2 months. Spearheaded low-fidelity research, participant recruitment and surveys via socials.
Credit Card Servicing - Revamp
Led the current credit card experience as per our 12 Lakh monthly active users' priorities and financial behaviours by prioritising features/ information for maximum usage and recurring footfall.
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