Me Time is a multi-device home intervention that lifts the burden off of mother who is working from home. Currently, there does not exist any solution for working from home mothers that involves using real-time data monitoring to cater to daily routines. This IoT solution is enabled via an app that syncs to existing home devices as well.
Award Winner
My Role
Led the 4 member design team through product strategy, solutioning and key artefact design
Key Area
Connected home experience
Target Audience
Mothers with children of 6-9yrs
The Problem
Women’s decisions about paid work and mothering are dichotomised as we often portray individual women as making choices between whether they will be “stay-at-home” and presumably “full-time” mothers, or “working mothers” and therefore ones who prioritise paid work over caregiving. This intervention aims to mitigate the guilt of the mother by making her family understand and acknowledge her role as a working employee.
What the Data Says
More than 48% of working mothers work late to compensate for work
43% of mothers unable to concentrate on working at home with their children
The problem
These were the 5 artefacts within the solution ecosystem which ensures connectivity between the different members of the family to support the mother in managing her day to day activities.
